We’ve Got Eagle Touch Up Paint
The roots of this American car brand can be found within the defunct company American Motors. The name Eagle was first used to designate an American Motor car model. It is only later when the Chrysler Corporation absorbed AMC into its ranks that the brand saw the light of day.
At a time when General Motors launched the Saturn brand in an effort to compete against the Asian vehicles on the market, Chrysler had to react somehow. The first idea of the company was to launch a brand with innovative design and fabrication methods. As this idea never came into fruition, Chrysler’s next attempt was to cater to the performance car enthusiast. The first Eagle models sold by Chrysler were AMC models inherited with the acquisition of the organization that were not redistributed among the company’s other brands.
Chrysler settled with the name Eagle because it was the last American Motors model completely designed in the U.S., before the partnership with French automaker Renault. Unlike other Chrysler corporation brands, the Eagle cars featured their own eagle head logo. Although the first two Eagle models, the Premier and the Medallion, were brought over from AMC, most of the other models were in fact re-branded models from Chrysler’s other car companies.
The fact remains that Eagle was a short lived brand. Many factors must be taken into account as to why the brand was discontinued so soon after its introduction to the market but mostly, the lack of investments from Chrysler into the development of unique models is the primary factor. Because Eagle primarily offered re-badged models, the brand competed internally with the other Chrysler brands instead of reaching Toyota or Honda’s customers. Also, since American Motors was bought by Chrysler, Eagle stayed in the shadows of the more popular Jeep. The two brands were paired in the dealerships and the investments in marketing were mostly spent on the latter brand.
Given that you still possess an Eagle car, TouchUpDirect carries an entire line of color matching paint to maintain your car in the best possible shape. Our colors are designed to perfectly match the original finish of your Eagle and provide a durable finish. With TouchUpDirect touch up paint, the repairs you make will be easy as 1-2-3 and pleasing to the eyes.