Lexus Touch Up Paint

The origin story of Lexus is almost worthy of a spy novel. You can trace back the inception of Lexus to 1983, a secret meeting in Toyota's headquarters. During this gathering, Toyota launched a secret project code named "flagship-1". Toyota went as far as renting a house on the beach in California to research the lifestyle and taste of the American upper-class. After years of research and development and investing around one billion dollars, Lexus announced its first model; the Lexus LS at the North American Auto Show in Detroit in 1989 which was an immediate success. The thing is, the Lexus approach to car making was completely different from fellow Japanese luxury brand, Acura. Instead of simply rebranding their Toyota models with enhanced features, Lexus designs were unique. They were designed by Lexus from A to Z. The Lexus LS was silent, had an ergonomic styling and a top of its class reliability that allowed the brand to offer fierce competition to the European imports like BMW and Mercedes-Benz. Subsequently, Lexus was the first luxury brand to enter the Japanese market. While earlier Lexus models were criticized for their lackluster design that emanated the Japanese culture of pure lines and simplicity, the recent models are more inspired by the German style. Lexus developed more sporty styles and prioritized hybrid powered vehicles. Although Lexus treatment of the body is always tasteful, the vehicle line is renowned for the quality and comfort of its interiors. The "Lexus Must" includes leather seats, enhanced temperature control in the binnacle and premium audio systems. Their slogan definitely applies here, Lexus is "The Pursuit of Perfection". Treat your Lexus as well as it treats you with top of the line TouchUpDirect Lexus touch up paint. You will immediately see the difference quality makes with our line of exact color match touch up paint.