We’ve Got Royal Enfield Touch Up Paint
The Royal Enfield English motorcycle company has a rich history, almost as rich as the design of its machines. George Townsend Jr. surely had his entrepreneurship from his father for he started the Townsend Cyclists Saddle and Spring. At first he was only making bicycle parts but sooner rather than later, he started producing complete cycles. His creations had the reputation of having a very sturdy frame.
In 1890, while the company suffered some financial difficulties, Townsend found some investors and gained access to new contracts. Due to this new partnership, not only did the company changed name but the focus of the production diversified. This new lucrative contract was for precision rifle parts for the adjacent Royal Small Arms Factory located in Enfield, Middlesex. To celebrate their success, the company developed a new bike that they named Enfield.
Through many prototypes, tricycles, quadricycles and even motorcars, the company finally found its footing and refocused its design efforts on motorcycles. In 1909, the company used Swiss technology to build a V-Twin engine that ran so smoothly that it completely rocked the motorcycle world. The models built during this period served the British army during the First World War as well as the officers of the Women’s Police Force. The company even received a contract from the Imperial Russian Government. Their steady efforts allowed the company to survive the Great Depression without any casualties.
The iconic “Bullet” model was introduced in 1931, it showcased Royal Enfield’s four-valve, single-cylinder inclined engine and an exposed valve gear. The engineers at Royal Enfield continuously worked to better this design and came up with many iterations of the Bullet. 1949 was a very important year for Royal Enfield as it marked the start of the Indian connection.
A new contract from the Indian Army established the need for a partnership with a company named Madras Motors. To fulfill the Army’s order, the motorcycles were sent in pieces and assembled in India. Eventually, the complete manufacturing of the Bullet was made on site and distributed by Madras Motors dealerships.
Back in England, the 60’s proved increasingly challenging for the motorcycle market due to the booming competition of the Japanese producers. Even with the development of “The Interceptor”, things were dire for Royal Enfield in Britain and it consecutively closed its two factories in 1967 and 1970. It was the end for Royal Enfield England as it ceased production in 1971.
The name Royal Enfield lived on in India where the Bullet was continuously reworked to continue its improvements. In 1994, the Eicher Group bought into Enfield India and consequently bought the rights to Royal Enfield in the following year. The company now distributes in more than 20 countries with a full line of models.
Even with the different changes the company went through over the years, the same principles are guiding the design of the models. Royal Enfield’s originality and reliability can also be found in TouchUpDirect complete line of motorcycle touch up paint. Not only does our formulas make for perfect color matching but our finish is long lasting and non-damaging for the environment. Don’t waste a minute and treat your Royal Enfield with a bit of TouchUpDirect touch up paint.