We’ve Got Maserati Touch Up Paint
Out of the minds of five Italian brother was born luxury car brand Maserati. When it was founded in Bologna in 1914, the company was an automotive repair shop. At the time, three of the brothers, Alfieri, Bindo and Ernesto worked for Diatto making Grand Prix racing cars. When Diatto suspended its racing division in 1926, the brothers moved over to build their own racing cars, the Maserati was born.
That same year, the brothers could confirm their expertise as the first Maserati in production won the Targa Florio. The company’s logo was drawn by Mario, the artist in the family. Mario took inspiration in a fountain in his home town of Bologna depicting the Roman God Neptune. Neptune’s trident was deemed an appropriate symbol for the car as Neptune represents both strength and vigor but is also the patron of horse-racing.
Unfortunately, Alfieri Maserati died in 1932 due to health issues. However, the Maserati brothers continued making cars and registering them in races. Five years later, the brothers sold their shares in the company to the Adolfo Orsi family who then proceded to move Maserati to Modena. The Maserati brothers continued working for the business and the cars kept winning races. They could even hold their own against the big Germans. They proved it in 1939 and 1940 when they won the Indianapolis 500, and they are, to this day the only Italian manufacturer to do so. However, following a tragic racing accident that happened in 1957, the company retired from racing competitions.
The brand continued selling cars for private racers but focused its production on grand tourer, allowing passengers to make long-distance, high-speed journeys in style and comfort. The 60s brought a series a new models from the street car target, including the iconic Ghibli. In the late decade, the company changed hands once again as it was bought by the French Citroën. This takeover came with a great deal of technological exchange between the two car makers, the French gained an engine and the Italians received the hydraulics. Alas the financial difficulties that the 1973 oil crisis carried led to the partition of the alliance.
Saved by the government, Maserati was purchased by the former racing driver Alessandro de Tomasso, also owner of the motorcycle company Benelli. Its not until Fiat took over the company in 1993 that the brand was restored to its former glory.
If you are the proud owner of a Maserati, it is well worth the time to maintain it in perfect condition. TouchUpDirect has paint formulations specifically designed to match the color of your Maserati. With our Maserati touch up paint, the result of your repair will be as flawless as the Italian design of your car.