We’ve Got Scion Touch Up Paint
Just like Lexus, Scion is a subsidiary of the Toyota Motor Corporation. The new brand was introduced in 2002 at the New York Auto Show with the goal of seducing younger customers. Only offered in North America, the brand knows how to appeal to the Generation Y.
Toyota is a brand with a philosophy that values symbols and meaning, philosophy they applied to their new child Scion. The word Scion itself translates into descendant or heir and perfectly reflects both the origin and the goal of the brand. Scion targets children of the original Toyota customers while being a descendant of this brand.
Just like Toyota did when they started Lexus, Scion is the result of an intense research on its target market, the young people of North America. The results are the living proof that the concept is working, the average Scion customer is five years younger than the average Toyota customer and it is one of the lowest average in all the industry.
As such, the preferred way of advertising the brand is a more playful approach via viral and guerrilla marketing. The avenue taken by the scion brand also reverberates in the vibrant paint colors used for the cars. This is even more present in the special edition Scions that sport colors like High Voltage Yellow, Envy Green and Voodoo Blue.
Scion offers the very unique strategy of a “Pure Price” plan presented at the dealerships. The goal is to simplify the selling process by offering an open and consistent price plan. The price the customer sees on the advertisement or in the dealerships is the price the customer will pay, it includes all the preparation, installation and accessories fee. The “Pure Price” is also a way to avoid excessive negotiation with the dealer as the price allows for a very little margin.
Alongside this concept, Scion proposes an important customization program with after-market companies. These accessories can include mud flaps, sub-woofers, decals and more. Every Scion owner can transform its car so it reflects his or her personality.
With Scion’s bold choices of paint color it is well worth it to keep it top-notch. This is why TouchUpDirect touch up paint for Scion vehicles is specially design to match the color perfectly. This is simply the best way to keep your Scion looking as good as it did when it rolled out of the dealership.