We’ve Got Kia Touch Up Paint
Kia’s entry into the automotive industry was, to say the least, progressive. The company, founded in 1944, started its business by manufacturing steel tubing and bicycle parts. A couple of years later Kia started building complete bicycles, than motorcycle. Its only after opening a new top of the line automotive assembly plant, that in 1973 it started producing cars.
Kia made its entry on the American soil in the 80’s in the form of a partnership. As such, Kia’s car were marketed as the Ford Festiva and the Ford Aspire. It is not until 1992 that Kia entered the North American market under its own name. Even with this small start, Kia had only four dealership at the time, the brand made a name for itself due to the affordability of its offering. In the late 90’s, amidst the Asian financial crisis, the other big Korean car manufacturer, Hyundai, bought 51% of Kia’s share. Since then, Hyundai sold some of these shares, but the company remains present in Kia’s sight.
The 00’s brought Kia a desire for the rejuvenation of the brand with a new lineup of cars and an emphasis on quality rather than affordability. This redesign was also the perfect time to develop a more prominent brand identity which it achieved with the introduction of the Kia “Tiger Nose” front grille now present on all the brand cars. With this new effort, the company’s slogan “The Power To Surprise” can take all its meaning. Don’t get caught with a paint scratch on your Kia and order today the TouchUpDirect touch up paint that matches your car.