We’ve Got Saturn Touch Up Paint
When the oil crisis reached its peak in the early 70’s, the entire automotive industry landscape changed. From big muscle cars and Hot Rods, America turned their heads towards smaller European and Asian compact cars. GM’s answer to this situation was Saturn. The idea emerged in GM’s headquarters in 1982 but the brand was only officially founded in 1985.
The first Saturn rolled out of its dedicated assembly line in Spring Hill, Tennessee, in the summer of 1990. GM’s strategy for this new brand was to emulate the Asian marketing approach. This “different kind of car company” was completely independent from GM’s other divisions. Saturn had its own work force, its own plant and even its own distribution outlet.
The first line of Saturn models was developed using a dedicated platform, the Z-body. This platform, exclusive to Saturn, was renowned to furnish dent-proof plastic panels that could allow the production to easily change the design of the exterior. This feature proved popular among the clientele even though Saturn did not fully take advantage of the capability offered by this platform. In fact, the second generation of Saturn presented a new interior on the same exterior. Before long, GM phased out this platform in favor of one shared by other brands of the company. However, this change did not sit well with the customers and sales started to decline.
Maybe GM interfered too much in Saturn’s original strategy or maybe the economy was too difficult for the automotive industry at the time. The fact remains that this promising brand met its demise early in its development and along with other GM brands in the late 2000’s. The first idea was to sell the brand to a competitor but the sale fell through and ultimately Saturn was phased out in 2010.
In case your Saturn is equipped with the special plastic body panels or even if you have the regular GM body, it’s worth the time to maintain your exterior with a bit of touch up paint. TouchUpDirect carries a whole range of Saturn colors that are an exact color match with the original paint. Our paint finish is durable and our formulas are eco-friendly waterbourne, so don’t hesitate to take the few minutes required to maintain your car in perfect condition with TouchUpdirect’s Saturn touch up paint.