We’ve Got Mercury Touch Up Paint
The Mercury brand is, just like Lincoln, a division of the Ford Motor Company. Founded in 1938 by Edsel Ford, son of Henry Ford, as a way to bridge the pricing gap between regular Ford and the more expensive Lincoln. It was conceived as a direct competitor to General Motors’s Buick brand.
The first Mercury model was the Eight. This 1939 configuration was made entirely apart from the current Ford. The frame was a bit larger and they shared no body panels with their parent company’s models. The following models would share a body shell with Ford as Mercury operated as a division of Ford until it was later combined with Lincoln. This amalgamation took place after the war so the following Mercury shared their body shells with Lincoln instead of Ford. The major differences between the two premium brands were the headlights and the grille and of course, the interior trims.
Starting in 1952, taking pointers from its competitors, Mercury greatly expanded its model offering as it featured previously only one model, the Eight. The year 1958 shook the Mercury-Lincoln division quite a bit. While the Lincoln brand moved up in the chain, the Edsel brand was created as a direct competitor to its sister brand Mercury which caused problems for both brands. In the end, the Edsel brand was discontinued in 1960.
Following the end of the Edsel brand, the Mercury models produced in the 60’s featured some characteristic traits. First, there were smaller cars like the Comet, symbol of the downsizing of America and second, ironically enough, some of the models were more performance or muscle oriented like the Cougar. Nevertheless, when the 70’s hit, Mercury once again refocused on the luxury car class. The first part of this decade was hard all around for the industry but somehow with its smaller lineup, Mercury fared a bit better than its competitors.
The 80’s continued to allow Mercury to dabble at a wider part of the market, with new models like the Lynx and the Grand Marquis. Although these were successful, it is the Sable that left a mark for the brand. This model, with its low drag coefficient had a very good fuel efficiency for the time and was popular for this reason. The 90’s brought new models to the expansion path the brand undertook and they added a minivan to their fleet, the Mercury Villager and later the Mountaineer.
With the new century the company faced many challenges and was forced to reverse its expansion tendency by discontinuing many of its models. Many of the company’s attempts at redesign resulted in failures and were quickly abandoned. In the end, Ford chose to totally discontinue the brand in 2010 by dividing its popular models between Ford and Lincoln.
In case you are the proud owner of a Mercury, TouchUpDirect can help you protect your car finish so it lasts as long as possible. We carry a wide range of Mercury touch up paint and all our colors will match your car’s original paint to the dot. From a rock chip to a fender bender, we have all the sizes you need to complete you Mercury paint repair.