Simply speaking, in terms of continuous motorcycle production, Moto Guzzi is the oldest European manufacturer. The first bike badged Moto Guzzi is even a precursor of the company's founding. The business inception can be traced back to three Italian friends that met during the war. Two of them were pilots, Giovanni Ravelli and Giorgio Parodi, while the third one, Carlo Guzzi, was their mechanic. Guzzi was in charge of the engine, Parodi was responsible of financing and Ravelli, a motorcyclist racer, would promote the brand through his wins on the race track. Tragically, before any of this could come to life, Ravelli died in an airplane crash. This is the reason the other two partners decided to honor their fallen comrade with the eagle, the insignia of the Italian Air Corp, that adorn the logo of the brand.
The company was officially established in 1921 and took on the name Moto Guzzi to shield the name of the ship empire of Giorgio Parodi's father. Also, to avoid any confusion that the earlier Guzzi-Parodi could provide. For the next 45 years, the engine design was a single-cylinder horizontal engine created by Guzzi. As originally planned, the brand successfully used racing as a way to promote the name. As such, Moto Guzzi ended victorious in the 1935 Isle of Mans TT lightweight and Senior TT categories.
After World War II, the change in Italy forced the company to turn its design towards smaller affordable bikes. Although these models proved to be much more modest in comparison to that of the company's usual style, they proved to be made with the same level of quality and an equal attention to detail. Even if the Italian market was more inclined to the scooter class rather than the motorcycles, Moto Guzzi was limited in the expansion it could muster. As proof of the extremely competitive market, as soon as Moto Guzzi started to design a scooter model, the competitors making scooters responded by designing a prototype V-twin bike. The conflict settled as the two companies abandoned their goals of further persisting with the production of these prototypes.
After the death of the two founders, the company entered a somewhat stale period where the brand did not see a lot of improvement or changes. This period went from 1967 to 1973 and is punctuated by the ownership of a state controlled receiver. Change came to the company when Argentinian industrialist Alejandro de Tomasso purchased the company along with fellow Italian companies, Benelli and Maserati. It is during those years that the company generated the famous 850 Le Mans model that spawned the Mark model series.
Then, in 2000, Aprilia bought the brand to share its research and development investments. Only after investing an important amount of money in the modernization of Moto Guzzi's production line, Aprilia experienced financial difficulties that prompted the dissolution of the partnership. It is the Piaggio group, also owner of Vespa, that took the reign of Moto Guzzi in 2004. This takeover was successful in a way that allowed Moto Guzzi to successively launch high performance and vintage inspired new models.
If you want to show off your eagle logo and fly around in your Moto Guzzi, you might as well do it in style. Fortunately, TouchUpDirect has all the Moto Guzzi touch up paint you may need in order to maintain your bike in perfect condition. Our touch up paint is perfect for your moto as the color will fit exactly and the finish will be flawless and durable.