Mercury Touch Up Paint

The Merkur brand is in fact another one of Ford's child brands. This time, the parent company wanted to exploit the increasing popularity of the European exports in America. As the new subsidiary was to be sold along its counterparts Mercury and Lincoln dealers, the name of the project became Merkur, the German word for Mercury. The cars were imported from Germany and built by the Ford Europe German plant. 

Just as Ford Europe in Germany was assembling the Mercury Capri during the 70's, one of the most sought after imports in the U.S. during that time, the company decided to label the future car Merkur to appeal to the customers. The original Merkur lineup consisted of two models, the XR4Ti and the Scorpio. The first one was a performance oriented hatchback while the latter was a luxury sedan.

One of the problems encountered with the brand was the differences between the European regulations and the stricter American ones. In fact, each and every Merkur sold in the U.S. had to be modified according to the emissions law and the safety requirements like added airbags or a passive restraint system. Another factor that played a big role in the cessation of the brand was the unfavorable exchange rate between the Deutsche Mark and the dollar that made the car quite expensive.

In any case, Merkur having been founded in 1985 and concluded in 1989 makes it one of the most ephemeral brands in the U.S. car industry. Even if the brand was short-lived, it is well worth the time to maintain yours with a bit of touch up paint. Fortunately, TouchUpDirect is carrying a wide scope of Merkur touch up paint. If you have a Merkur, we have the touch up paint you need in the format you prefer.