Plymouth Touch Up Paint

The Plymouth brand was introduced by Chrysler in 1928 in order to compete with Chevrolet and Ford. Originally, the brand was put into place to cater to the lower-end marketing niche but its price was still a bit higher than its direct competitors. This was only the result of all the features the cars included as standard. The Plymouth branded cars were distributed throughout the Chrysler dealerships. 

Soon after Plymouth's launch in the automotive industry, the United States entered a period of financial crisis. Considering the new brand's clientele in the lower price range, Plymouth was a considerable asset that aided Chrysler to get through this difficult period. In 1940 and ‘41, Plymouth sales were so important that the brand almost surpassed Ford's numbers.

Plymouth sales started to decline near the end of the ‘50s and early ‘60s as a result of the poor quality of the materials used for the cars; they were prone to rust. Due to this damaged reputation and with Plymouth's late arrival in the performance car market, times were difficult until the late ‘60s and the arrival of the muscle car. The brand used sports car models like the Barracuda and put a lot of power in them to attain big performance and even allowed the brand to be represented on the racing circuit.

Once again, financial crisis and the rising gas prices put a dent in Plymouth's sale previsions for its muscle cars and the brands late entry in the small car market affected the company. In the late ‘80s, Plymouth stopped working on its own line of cars and simply consisted of re-badged Dodge vehicles. At the time when Daimler acquired Chrysler, Plymouth had only one remaining model unique to its brand, the Prowler. Prior to the sale, Chrysler had planned to reintroduce particular Plymouth models. The Chrysler PT Cruiser was one of the models designed in this context but instead, Daimler preferred to gradually phase out the brand in 2000.

Nowadays, Plymouth is most prized by car collectors and vintage models enthusiasts. Fortunately for everyone, TouchUpDirect can help you maintain the original beauty of your Plymouth with our entire line of Plymouth touch up paint. Our eco-friendly paint features all the Plymouth matching colors you need for any reparation or restoration.