Daewoo Touch Up Paint

The story behind the production of South Korean Daewoo cars is certainly not a simple one. The origin of the brand can be traced back to 1937 and to a company named National Motors. Business was going steady for the company until it adopted the name Saenara Motors in 1962. Under a new law by the Korean government, it was prohibited to import completely built cars into the country. However, the importation of car parts from other countries were exempt of duties. This allowed Saenara to obtain a loan to open a plant and assemble the Nissan-Datsun Bluebird. 

Saenara Motors was now controlling a brand new car factory and top of the line equipment that rendered the company very attractive to businesses that wanted to step into the automotive industry. The company most interested in Saenara proved to be Shinjin Industries who purchased it in 1965. They benefited from a new deal with Toyota to change the name of the company to Shinjin Motors. The deal concluded allowed Shinjin to assemble the Toyota Corona in the old Saenara plant with 20% of the parts made in Korea.

The next development in the company's history has more to do with politics than with car making. As of 1972, Toyota sold its shares in Shinjin to fulfill its goals to enter the Chinese market. The above mentioned prohibited any company from South Korean to enter its country so Toyota sold its stakes to GM. The result was a 50/50 joint venture between the American and Shinjin Motors that formed General Motors Korea. As a result of financial difficulties, the parts owned by Shinjin were sold in 1976 and the remaining company once again took a new name, Saehan Motors.

In 1982, the Deawoo Group took control of the Saehan Motors company from its current owner, the Korea Development Bank. This new business was now called Daewoo Motors Co. and until 1996, all the models it manufactured were in fact GM models. Around this time, the brand started an expansion throughout the world but it was not enough. The Asian crisis that hit the region in 1997 weakened the brand which forced all the brand's assets to be sold, yet again, to General Motors in 1999.

Although GM is slowly replacing all its Daewoo branded cars to Chevrolet, you can always find the exact Deawoo touch up paint you need at TouchUpDirect. Our paint will not only match your color perfectly, but the finish is durable so the Daewoo name can live on with your vehicle.