American Motors Touch Up Paint

At the outset of this company was a merger - the biggest in American history at the time. When the Nash-Kelvinator Corporation and the Hudson Motor Car Company merged in 1954, the goal was to form a new business capable of competing with the Big American Three of the automobile industry; General Motors, Ford and Chrysler. This association allowed for American Motors to combine Nash and Hudson's production line, the newly formed entity was then able to sell its cars at a cheaper price, thus being able to compete on a price level. 

By the end of 1958, the Nash and Hudson models were phased out to make room for new models named under the Rambler brand. The marketing strategy put forward by American Motors was to focus on compact cars, these "dinosaur-fighters" were fuel-efficient cars two decades before the demand for them had become a necessity. Soon enough, AMC became the lead provider of small economy cars for the United States.

At the end of the sixties, the company dropped the brand Rambler in favor of its own name. Starting in 1969, all models sold in North America were sold under the name American Motors or AMC. The next year the brand expanded its offering with the purchase of the Kaiser-Jeep Corporation. This purchase allowed AMC to offer its customers Jeep light trucks and SUVs, along with a handful of government contracts for the military.

Before long, the highest grossing division of AMC was its Jeep lineup and the company struck a deal with French automaker Renault to inject new capital into the company. The financial struggles that American Motors endured during that time was only beginning. When the oil crisis hit, the Jeep sales were affected and not only did AMC face the Big Three but also the newly arrived Japanese automakers. This massive entry of Asian cars hit home for AMC who was previously dominant in the U.S. small car segment of the market. With this situation in mind, AMC turned to its French partner in order to receive the capital necessary to modernize its aging manufacturing plants. By 1983, the French company owned close to 50% of the brand.

The mid-80's proved equally challenging for the company as lower gas prices led the customers away from the small cars again. Equally troublesome was the difficulties experienced overseas by AMC's associate Renault. Amid these challenging circumstances, Chrysler struck a deal with American Motors to supplement its production line with AMC's factory. This agreement with Chrysler led the company to purchase Renault's shares in the American carmaker in 1987. Chrysler gained access to AMC's newly built plant in Ontario, their distribution network and most importantly, the Jeep brand including the freshly designed Jeep Grand Cherokee.

Nowadays, we rarely see any AMC cars on the roads but many of them have great vintage value and are sought-after by collectors. In case you are lucky enough to have held onto an AMC, keep it in top shape with TouchUpDirect's best quality touch up paint. Our complete line of AMC touch up paint colors will help you get the results you desire easily and at an affordable cost.