First released in 1965, the Ford Bronco helped pioneer the SUV category. Built with off-roading in mind, it is a hit with off-roading enthusiasts and performance drivers.
Ford produced more than 1.1 million Broncos over the course of its original 31 year production run. In the 1960's, the Bronco built a reputation for off-road performance, winning off-road races including the Mint 400, Baja 500, and Baja 1000. It was the only production 4x4 to ever finish first in the Baja 1000.
An SUV with 4x4 power, plenty of torque and rugged design, the Ford Bronco is a legendary rival to Jeep and Land Rover.
Despite its popularity, the Bronco was discontinued in 1996 due to many customers shifting from the 2-door Bronco to the 4-door Ford Expedition SUV. After years of pressure from fans to bring back the Bronco, Ford released an all-new Bronco after 25 years in 2021. Designed to meet the needs of all drivers, the 2021 Bronco has both 2-door and 4-door options.
Challenging the popularity of the Jeep Wrangler for aftermarket modifications, the 2021 Bronco features over 200 customization options - including everything from engines, transmission and official accessories you can get from Ford. The Ford Bronco isn't just about going off-road, it's about building a car that speaks to the outdoors lifestyle and identity. With a removable roof and doors, the Bronco helps you feel closer to the trail.
When the Bronco was originally in production it was given the codename G.O.A.T. which stands for "goes over all terrain." The idea that it has the capability to drive off-road remains central to the design of all generations of the Bronco. To highlight this, the 2021 reboot of the Bronco features 8 drive modes known as the G.O.A.T system which allows drivers to ideally distribute power for sand, rock-crawling, slippery, and mud conditions.