We’ve Got Whirlpool Touch Up Paint
The Whirlpool appliance company was founded by Louis Upton and Emory Upton in 1911. The Upton Machine Company, as it was called back then, started when Louis asked his uncle to design an electric motor for a manual washer he had bought a patent for. Following a 5 000\$ investment and some minor adjustments to their original blueprint, the young company scored a recurring order of their electric-motor wringer washers for the Federal Electric division of Commonwealth Edison. This contact lasted for three years before the Upton’s client decided to manufacture and sell their own washers.
In 1916, the company bounced back when they signed a contract for two models of washer for Sears, Roebuck and Co. Sears’s customers approved of the washers enough for the company to appoint the Upton Machine Company as their sole supplier of washers in 1921. Even with this success, the company remembered what happened with their first big contract and chose to diversify their sources of revenue. This is the main reason that pushed the Upton’s to begin selling some washer models under their own name.
In 1929 the company merged with the Nineteen Hundred Washer Company and took the name Nineteen Hundred Corporation. This newly formed corporation adequately survived the Great Depression and the following World War II as its manufacturing plants were converted to supply for the military needs.
The year 1947 brought the first association of the company to the name Whirlpool. While it was at first a new automatic washer distributed by Sears under the Kenmore brand name, the same design was then sold under the Whirlpool brand name soon after. The subsequent years proved to be equally prosperous for the company as the post-war climate confirmed an increased interest in convenience products by the American households. The company proceeded to develop a new range of washer, dryers and irons. Finally, in 1950, the Nineteen Hundred Corporation was renamed the Whirlpool Corporation.
During this decade, Whirlpool expanded its business by buying multiple appliance manufacturers adding cooking and air conditioning machines to their product offering. The next big expansion phase for Whirlpool was its entry on the international market, already present in Canada after they bought Inglis, they started selling appliances in India during the 80s.
By the time 2011 rolled in, the company was 100 years old and presented a new and updated logo. Whatever the age of your Whirlpool appliance is, it is always worth it to maintain it as well as you can. At TouchUpDirect, we believe that it is important to protect your investment however way you can, so why not invest a couple bucks in our eco-friendly line of Whirlpool touch up paint. Our paint is specifically developed to perfectly match the color of your machine and protect its finish.