We’ve Got Renault Touch Up Paint
It is in 1899 that three French brothers founded the Société Renault Frères but their first car was sold a year before to an acquaintance of the family. Not long after, in 1903, the young company started making their own engines instead of purchasing them and installing them on Louis Renault designs. Renault’s first big order came in 1905 in the form of a fleet of taxis. Soon after completing this lucrative contract, you could tell that most of the taxis rolling around the street of Paris or London were Renaults. They even served to transport troops during World War I and it led them to be dubbed “Taxis de la Marne”.
As a means to promote their cars, the Renault brothers Louis and Marcel got behind the wheel to participate in many racing events. Tragically Marcel got fatally wounded in 1903 during his participation in the Paris-Madrid race. After this accident, the company did not terminate its involvement in racing but Louis never raced again.
After the War, the company started developing agricultural and commercial vehicles and machinery as a mean to enlarge their business. The tractor design they made was in fact based off the design of tanks they produced for the war effort. It is in 1925 that the brand adopted the diamond shaped logo that represents the company to this day. While the London connexion was one of the company’s biggest outlet, many models were then modified and sent to the colonies, the U.S. exportation almost completely died between the wars.
In the aftermaths of the war, Louis Renault, accused of collaborating with the Germans was sent to jail and died awaiting trial. Soon after, in 1945, the French government expropriated Renault’s heir and seized control of the company and its many factories. Under the management of Pierre Lefaucheux, the newly formed “Régie Nationale des Usines Renault” continued to thrive as to regain its position as the first automotive constructor of France.
Amid the 70’s and the oil crisis, the company struggled to retain its share of the market in North America and was once again forced to face decreasing sales in this market. To survive, Renault formed an alliance with American Motors in the late decade and the start of the 80’s. From this cooperation came the introduction of the Jeep in France and the development of the Fuego model in the U.S. After the assassination of Renault’s chairman in 1987, the brand sold its shares in AMC to Chrysler.
The company was ultimately sold to private interests as to not impede its growth in 1996. To follow in the line of consolidation that rules the automotive industry in the late 90’s, Renault sought to form an alliance with another constructor. Conclusively, a profitable partnership was formed between Renault and the Japanese Nissan, the Renault-Nissan Alliance was formed in 1999.
Aided by Nissan technologies, Renault is now pushing forward its line of environmental advances with electric, low-emission, reusable parts and high environmental standards plants. TouchUpDirect is following in the same path and with this goal in mind, we have developed an environmentally friendly touch paint formula. Our methods of fabrication is also respectful of the environment so you don’t have to look further to fulfill your need of Renault touch up paint. Prolong the life of your Renault with our entire line of color matching touch up paint.