We’ve Got KitchenAid Touch Up Paint
The story behind KitchenAid started in 1919 at the Hobart Corporation. At the time, Herbert Johnston, an engineer for the corporation stumbled upon a baker mixing dough. It did not take long for the man to apply his engineering skills to develop a faster and manageable way to do this arduous task. The first model, the “H”, was conceived for industrial use and as such was sold for use on the U.S. Navy ships. Soon enough, the stand mixers became standard equipment on all navy ships. The success of this product prompted the company to start developing a model for residential use.
The stand mixer model C-10, with a capacity of ten-quart, was the first model from the Hobart Corporation to use the name KitchenAid. The lore is as follows; the stand mixer prototypes were given to the wives of the Hobart Corporation executives and one of them proclaimed: “I don’t care what you call it, this is the best kitchen aid I ever had!”. Needless to say that the name caught on. Even with the undeniable quality of the product, the distribution proved difficult at first. Hobart tried selling the mixers in hardware stores but soon resorted to an all female work-force selling door-to-door. The appliance was also welcome in small commercial kitchens such as soda fountain and ice-cream shops. The mixers sold for these purposes bore the name FountainAid and BakerAid.
During the 20’s, the company delivered a few new models, notably the “H” and “G”, those were designed to be much lighter and were offered with a five-quart capacity more adapted to household needs. Unfortunately, competition on the market of small kitchen appliances appeared at the same time and the Sunbeam Mixmaster took the first place amongst the mixer offering until the 50’s. Even with the fierce competition the KitchenAid remained very popular and all the production sold out each Christmas.
While the production was halted during World War II, the assembly hiatus did not last long as it resumed 1946 in a new Ohio plant with greater manufacturing capability. The next big step for the company was the introduction of a completely new product in 1949, dishwashers. Since the inception of the company, this was the first time that they introduced a new device on the market. The next big addition to the product line came another couple of years after, in 1985, when KitchenAid purchased the Chambers Company and they incorporated their range of cookers in their offering.
In 1986, the Whirlpool Corporation acquired KitchenAid and the same year a new line of refrigerators entered the market. In the course of the decade, KitchenAid improved its marketing strategy by heavily relying on the rise of celebrity chefs such as Julia Child and Martha Stewart on television. This strategy proved successful for the company and it resulted in an increased brand awareness. Modern advertising strategies include the limited release of appliances in certain colors and limited models launched for charities or retailer stores.
With a range of colors as wide as KitchenAid, we, at TouchUpDirect, worked hard to provide our customers with a wide range of color-matching paint to protect the finish of your appliances. When you purchase an appliance as beautiful as a KitchenAid, who was selected as an icon of American design by the San Francisco Museum of Modern Art, it is well worth the time to protect it with our quality touch up paint.