Lotus Touch Up Paint

This British sports car company was founded in 1952 as Lotus Engineering Ltd. by a recent graduate from the University College in London. The idea behind the Lotus has always been racing and the first car made by Colin Chapman was a modified Austin Seven, which he dubbed the Austin Seven Special. Chapman won a couple of races with his creation allowing him to gain the sufficient funds to make new creations. The subsequent car he made followed the same recipe; modify a car and win races to gain enough money to continue. 

The first factory was a modest one, this is where they started to build road cars always as a way to finance the racing team. The first car they made as a series was the Elite. Its remarkably lightweight was achieved because its body and structure were entirely made of fiberglass. Due to the expensive production cost of this approach, Lotus refined their concept with a fiberglass body mounted on a steel frame for the Elan model. This new construction style would be used on Lotus cars for the next 30 years.

At that time, the company had already won their first Formula One title with sister company Team Lotus in the 1961 United State Grand Prix, but it was also a Lotus car that won the previous year in Monaco. The constructor remained a participant in Formula One until 1994 under the name Team Lotus but returned with an alliance with Renault in 2012 as Lotus F1 Team.

In the early 80's, the company underwent financial trouble that culminated with the death of Lotus founder Colin Chapman in 1982. By the time of his death, Mr. Chapman had won the F1 constructor championship seven times. Not only suffering with financial difficulties, the business was also under scrutiny by the English government as part of the DeLorean subsidies scandal.

With the intended goal to attract the new capital needed to develop new models, Lotus sold part of its shares to General Motors in 1986. GM then sold its shares in Lotus in 1993 to a holding company from Luxembourg who then proceeded to sell its shares to Malaysian Proton in 1996. Even with the changes in ownership, the legacy of Mr. Chapman can be seen in the letters above the word Lotus on the company's logo.

If you have a Lotus proudly sporting the classic "British Racing Green", or any color of Lotus for that matter, don't hesitate to order your TouchUpDirect matching touch up paint for an easy repair. We offer our Lotus touch up paint in various applicators and all of our touch up paint is durable and eco-friendly.